Defining Company Culture

Factors for the Successful integration of the right culture

Company culture is the most powerful arsenal in any organization and without it undermines both the overall performance and long term goals. Having shared characteristics, values and goals will be responsible for setting the right atmosphere for success in any business environment.

Hubspots' culture code places emphasis on its importance by equating the importance of marketing for product endorsement as to recruitment for company culture. Simply put, focusing early on establishing your organization's culture will create a huge difference in the long run.

There are three main factors that management must focus on if successful integration of the right culture in the workplace is targeted.


In a nutshell, the egalitarianism principles dictate that all persons should be treated the same or equally, as all humans are equal in moral status and fundamental worth. By establishing workplace equality for all ensures everyone is provided equal pay, given the same opportunities and respected for their differences.

Driving equality for all in the workplace transforms the organization into an ecosystem of inclusivity, fairness and justice, that completely dismantles discrimination and office politics.

Open Mindedness

The willingness of each individual in the organization to be open to new ideas and practices is always gauged on everyone's level of receptiveness and tolerance. Acceptance and respect for different work styles must be matched by the flexibility of the company to adapt to each person's strength and ability, this in turn fosters a culture of diversity where growth is no longer restricted to the few but everyone involved.

While all companies are free to chart their own culture, it is through understanding everyone's unique gifts and creating an environment where everyone is heard that hope begins.


Across all divisions, from the top echelons of management to the narrow corridors of the ranks, all unanimously agree that being accountable is the most unifying attribute that can create a lasting impact. Businesses that favor exceptions and hold no liability for their actions repeat the tired trope of blame and inconsistencies.

When superiors hold themselves accountable to their subordinates it paints a portrait of leadership by example, this in turn inspires others to follow suit thereby boosting morale and resulting in high performance.

  2020-10-07 15:00:00     620     0